Like myself, we’re here on LinkedIn to connect with our professional network to bring value, share our voice, and our story. Whatever goals we each have for leveraging LinkedIn in our profession, we all contribute to make each other more productive and successful. And LinkedIn is holding its end of the bargain as it continuously rolls out new features and tools to help us achieve this. Over the coming month, LinkedIn is globally launching new features to make individual member profiles more expressive and inclusive.
Here’s a rundown of the new features:
1. Cover Story
LinkedIn Stories was introduced last year to allow members and organisations to share images and videos of their daily professional moments. In this rollout, they’ve added a new feature that will enable members to upload a short video to their profile to share their skills, career goals, aspirations, and bring to life their stories.
For job seekers, it’s a great way to supplement their profile, introduce themselves, and reach recruiters. According to a recent survey by LinkedIn in the US, almost 80% of hiring managers believe that video has become important to interact with or vet candidates. Meanwhile, 60% of job seekers believe a recorded video could be the next cover letter.
If you’re a freelancer, this is another fantastic strategy to attract more clients by sharing your expertise and experience.
Once the cover story is added to your profile, an orange ring will appear around your profile photo. It will preview your video silently within your photo frame. How cool is that?!
2. Pronoun Fields
LinkedIn is also rolling out an optional feature where members can add their preferred gender pronouns and showcase their core identity at the top of their profile.
3. Service Pages
For freelancers and small business owners, LinkedIn also added the Service Pages feature to help grow their business and reach nearly 740 million members. According to LinkedIn, these are dedicated landing pages to showcase services they offer for free. In addition, the services you list on your Service Page will display on your feed as well as your network.
With the Service Pages, people who are connected to you or not will be able to contact you about your services.
By the way, if you don’t see the “Showcase services” enabled on your profile, you can request access here.
4. Creator Mode
LinkedIn also rolled out the all-new Creator Mode to highlight the work of content creators. With this mode, creators can add hashtags to indicate the topics they focus on. In addition, when this mode is enabled, the primary action on your profile will be updated to “Follow” from “Connect”, helping creators grow their audience. This mode would prominently display Featured content and Activity right below the profile section.
And for LinkedIn Live broadcasters, your Live broadcast will show on your profile background when you start streaming, increasing the visibility of your content.
To wrap up, I’m excited about these features as these would definitely present members in a more authentic and engaging way and help them achieve their professional goals.
What’s the feature you’re most excited about? Let me know in the comments below. 👇
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